Welcome to FitDeviant

The Beginning of FitDeviant

So, back in 2014, I had this idea of a website and fitness based apparel brand.  Initially, I wanted to really appeal to the Crossfit market.  I participated in a Crossfit box here locally, with my wife, and absolutly loved it.  We attended several times a week, for months, until an injury stopped our attendance.  We always intended to go back, but it never happened.  We ended up joining a Globo-Gym type place, and our attendance is just so-so.  Or, truthfully, poor.

Flash forward a bunch of months, and FitDeviant was still there, lurking in the shadows.  A HUGE project, that if I was going to get it going, I would really have to push myself to make it happen.  But as this time had gone by, I couldn't help but realize, I might not be the right person for the brand.

And I was right.

But who would be?  Who do I know that is fitness driven, with a great personal drive, and all those other qualities of someone helping start a brand or business?  After almost six more months of looking, I'd almost given up.

Until one day, I realized, the answer was there every day.  A simple contact stored in my phone.  A face and voice I'd heard daily in social media, and far too infrequently in person.  My own Niece, Jennifer King, and her husband Brad.

Hear me out on this one.  What happens when you take two great people, with a shared passion for health, but a limited time frame, and a shit ton of hustle and work ethic, then interview them about their dreams and passions for the next ten years?  You get the answer you were looking for all along.

So here we go.  Its time to get this story rolling.  Its the story of FitDeviant, the brand.  Its the story of the King family.  But more interestingly, its the story of how we all struggle and rise in our own personal journey to fitness.  So come follow along, grab a tshirt, watch the blog, lift something heavy, and be fit.  Better yet, be weird and different and fit and sexy too.  Be a FitDeviant ;-)

-Charlie Veuleman